Design makes quality visible. Design is an additional quality factor and in many cases it is “the factor” to differenciate the product or the company altogether.
A well designed and implemented corporate identity creates a high level of expectation, projecting the company’s values and its positioning within the market.
A strong strategic concept and creative ideas are the key points when travelling towards a new corporate identity which ultimately need to be applied on all visual items, from stationary to website.
To obtain a coherent corporate image it is necessary to devide each project into the following phases:
In meeting with the client we obtain all the information about what the company needs. We ask a series of questions to obtain a full understanding of its services, products and position within the market.
Company character.
Current and future strategies and objectivities.
Products and activities.
Market and competitors.
Target group(s).
Corporate messages.
Evaluation of the results obtained in the previous phases 1 and 2.
Realisation of different visual concepts and ideas.
In this phase we establish different communication concepts which differentiate both visually and by content.
Presentation of the different concepts to the client for revision, commentaries, correction and selection of the final design in a work meeting. Establishing first rules of how to use the new corporate identity.
After the steps "Empathize", "Define" and "Ideate" of the Design thinking process, we work on the "potoype" step, where the ideas from the first steps turn into something tangible wich can be tested on real users. The "test" put the protoypes in front real users and we can see how they get on. We observe the target users, as they interact with the prototypes, getting a feedback on how the users felt throught the process.
Design, art direction, final artwork, monitoring and implementation of all desired applications.
